About Us


O U R   P H I L O S O P H Y  


We believe the whole reason for Life, is love! Join us in selecting a Love filter through which to see and guide your life. If every woman in the world felt truly loved – think of the amazing difference it would make. Start with loving, believing and investing in your 'self'!


We celebrate the journey of girlhood to womanhood from Maiden to Mademoiselle, to Madame, to Matriarch – each stage is precious and valuable. We honor the principles of FemPower that ring true regardless of age or circumstance: self-love, self-respect and the innate, feminine power we each possess. Female empowerment starts at home, so our inaugural campaign celebrates four generations of dynamic women in Capucine’s family ages 91 – 5, captured by esteemed photographer Noe DeWitt.


All of us are perfectly imperfect. We stand against pop culture norms by photographing super women, not super models and we never Photoshop their natural appearance. True beauty is revealed when we discover and embrace our unique essence from the inside out. We believe the world is a more beautiful place because of the different kinds of unique beauty in it.

A B O U T   C A P U C I N E

Capucine was born in Paris of a French father and a Texan mother. Her unique upbringing, combining old-world Europe with southern whimsy resulted in her hallmark personality and design aesthetic of French romance with an American sensibility. In 2001, Capucine and her husband David Gooding founded Juliska – an acclaimed tableware and home décor company with the motto “Love and the Art of Living Well.” With a grand debut in 2017, Capucine De Wulf jewelry combines all of Capucine’s great passions – womanhood, home and heart, through the medium of personal adornment. Capucine lives with her three scallywag daughters, marvelous husband and a small zoo of furry pets in Charleston, South Carolina.

O U R   J E W E L R Y

We create jewelry that makes a woman feel and look fabulous! Symbolic designs laden with meaning in precious materials at accessible price points. Our 4 core collections: Love!, Bohémienne, Earth Goddess and La Jardinière are inspired by Capucine’s experiences, musings and life philosophy. Since the beginning of time, civilizations have adorned themselves to express self-love, self-value, and position of power.  It's in our nature to express ourselves through personal ornamentation. We hope you will wear them purposefully with your own sense of style and make their stories your own.